A spiced rum brand co-owned by former Coventry City striker Dion Dublin is now being served at the club's CBS Arena home. The 52North range has secured its first stadium listing at the Coventry Building Society Arena, as reported by the Coventry Telegraph this week. This off-field development comes as the Sky Blues sit 18th in the Premier League with zero points from their opening two matches, having scored no goals and conceded four.
Who is behind the 52North rum brand?
52North is a British-made rum brand that launched in 2024. Former Coventry City forward Dion Dublin joined the business as a co-owner in 2026, partnering with Gemma. The brand features three triple-distilled drinks: the No:08 Spiced Rum, a Yuzu Lime Rum Liqueur, and a Chocolate Caramel Rum Liqueur. Dublin was a fan favourite at Highfield Road during the 1990s before his acrimonious departure to Aston Villa in 1998, a move for which he recently apologised to supporters.
Where will the rum be available at the stadium?
The new product will initially be available in the premium lounges at the Coventry Building Society Arena. Lee McCabe, the Bars Manager at the venue, stated the arena's ongoing search for quality additions. "We are always looking for new products which can strengthen the Arena’s food and drink range and level-up the experience," McCabe said. This listing represents a significant commercial step for the 52North brand, connecting it directly with the matchday crowd.
What does this mean for the brand and the club?
For 52North, securing a presence at a Premier League stadium is a major milestone. Dion Dublin described the deal as an important moment for the business, which started two years ago. "52North started two years ago and securing our first stadium listing is an important moment for the business," Dublin stated. For the club, it adds a locally-connected, premium option to the matchday offering at the CBS Arena. The team's current focus, however, is firmly on improving their league position, which you can track on our standings page.
How does this fit with Coventry City's current season?
The launch occurs during a challenging start to the 2026-27 Premier League campaign for Coventry City. Mark Robins's side are six points behind early leaders Manchester City and face a daunting next fixture away to the same opponent on September 5th. The squad is also dealing with several absences, with forwards Haji Wright and Kaine Kesler-Hayden, alongside defender Luke Woolfenden, currently sidelined. Fans can check the latest availability on our injuries page. While the rum listing is a positive commercial story, the primary concern remains turning around the team's form on the pitch ahead of a critical run of games detailed on our fixtures page.
