Coventry City have launched a special all-pink shirt to mark Breast Cancer Awareness Month this October. The limited-edition kit, unveiled in partnership with Hummel, is a vibrant pink design with tonal vertical stripes and a prominent awareness ribbon on the chest.
Coventry City and Hummel said they "unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month". The shirt features clean white accents for the Hummel logo, the club's monochrome crest, and principal partner Monzo. It joins the club's 26-27 collection as a dedicated charity item, with sales raising funds for the cause.
The club has planned a month of activations around the initiative, centering on their next Premier League home game. Breast Cancer Awareness will take centre stage for the fixture against Newcastle United at the Coventry Building Society Arena on Monday 12th October. Ahead of kick-off, fans are invited to take part in a stadium-wide display supported by Geely Auto UK, designed to be visible in global broadcast coverage.
The UK's youth-focused breast cancer charity, CoppaFeel!, will be welcomed to the stadium to share its message about the signs of cancer and the importance of monthly chest checks. Fans can donate £5 to the charity by texting CCFC to 70085 or sign up for a free monthly reminder by texting CHEST to 82228.
Coventry City stated they are proud to use their platform to support causes that matter to fans, players and staff. The club, currently 18th in the Premier League standings with three points from five games, will hope the initiative brings positive energy ahead of a key match. The team's recent form, with just one win in their last five league outings, makes the upcoming fixtures critical.
The special pink shirt went on sale on Friday 9th October and is available online and in The Cov Store in all adult and junior sizes, though stock is limited.
The original report is at Footy Headlines
